Strategic Marketer,
Project Leader & Community Builder

I bring 10+ years of experience across customer strategy, education, program design, and project management to help organizations grow with clarity and heart.

About Me

I’m Catalina — a strategic marketer, community builder, and project leader with 10+ years of experience working across tech, education, and customer-centric teams.

Over the years, I've been called “thoughtful,” “curious,” “strategic,” and “a rare find.” I take that to heart — because beyond the campaigns, programs, and partnerships I’ve built, what matters most to me is how I show up: with integrity, empathy, and intention.

My work lives at the intersection of storytelling, strategy, and relationships. Whether scaling a customer advocacy program, launching a co-marketing campaign, or building a community from the ground up, I bring strategic focus and heart.

Cross-Industry Strengths

    • Built and scaled customer advocacy and community programs.

    • Managed executive relationships and coordinated cross-functional collaboration.

    • Excellent interpersonal and emotional intelligence skillsDescription text goes here

    • Created newsletters, testimonials, interviews, and case studies.

    • Led storytelling initiatives that reflect user voices and build trust.

    • Oversaw complex cross-functional initiatives (platform implementations, campaign launches).

    • Managed timelines, stakeholders, budgets, and deliverables.

    • Designed and launched multiple community platforms (Discord, Khoros, InSided).

    • Built online communities of 300–28,000+ members.

    • Increased engagement through tailored events, newsletters, and programming.

    • Used tools like Redash, Mode, and Tableau for reporting.

    • Measured engagement, adoption, retention, sentiment.

    • Led remote and cross-functional teams.

    • Mentored ambassadors and contributors; developed advocacy milestones and reward structures.

    • Curated photography content, newsletters, and social campaigns.

    • Background in philosophy, teaching, and religion.

What I do

  • Campaigns, messaging, and storytelling that connect values to action.

  • Helping brands and organizations build trust, participation, and loyalty.

  • Leading initiatives from concept to completion with cross-functional collaboration.

  • Designing and implementing programs that inform, activate, and retain mission-aligned audiences.

Selected Work

Let's connect

Let's connect

Looking to collaborate, hire, or brainstorm something meaningful?

I'd love to hear from you.